Our Tips For Advertising Effectively On Instagram – What to Know
Now that visual media is dominating the marketing channels with its high user engagement, Instagram is steadily rising as one of the leading platforms for social media advertising. It’s no surprise either as mobile technology continues to expand, resulting in skyrocketing popularity for smartphone and tablet applications.
With every other reputable brand maximizing the potential of Instagram, it can be challenging to know which posts work best for your target audience. That’s why we’re here to help lift off your Instagram advertising strategy off the ground with the tried and true tips below!
Tip #1: Maximize on Customer’s Interests
No matter how high the quality of your content, it won’t make a positive impact if its message does not resonate with your audience. With that in mind, it’s vital to research your customer interests to deliver content that will be relevant to your brand and consumers.
For instance, Canva (and Photoshop) is a graphic design tool for businesses that produce effective Instagram posts as their feed engages its audience through creative, stylish, and professional ads. By doing so, the reputable brand is able to reinforce its consumer’s passion for design-driven content.
Tip #2: Familiarize Yourself with All Ad Types
The best way to make the most of advertising on Instagram is to understand the wide range of ad formats available so you can play by your strengths. The four major ads you should know are the following:
● Photo Ads – arguably the most common type of ad, it is what consumers typically see on their Instagram feeds. It’s a single promotional image with a small “Sponsored” icon in the top-right corner.
● Carousel Ads – this is an excellent type that enables businesses to include multiple images within an ad horizontal scrolling format. This is best for those who want to tell a narrative through a sequence of images for optimal impact.
● Video Ads – this is a powerful way to capture consumers’ attention as its compelling format makes it one of the most engaging format.
● Marquee Ads – this is a single-day campaign that guarantees impressions and top ad positions, allowing businesses to play around with their ad and showcase it to the same user up to three times a day.
Tip #3: Team Up with Influencers
Instagram Influencers are like Hollywood celebrities of the social media landscape – they have thousands to millions worth of following and can add significant value to your brand if you collaborate with the right one.
These professional bloggers, internet celebrities, and social media phenoms are excellent avenues for building your customer pool, so working with the influencer that resonates with your brand can increase brand awareness and build your reputation.
The Bottom Line
Beyond the surface level, what makes Instagram an effective tool is its ability to leverage Facebook’s data-packed advertising algorithm, which allows it to create a multi-layer audience targeting. Not only that, but 75% of Instagram users are active and take action, making it an excellent medium for building a community of loyal customers for your brand.
For that reason, it’s crucial to know how to make the most of Instagram ads strategy to maximize its potential and reap its plethora of benefits for your business.
We’re an Instagram marketing & design studio that specializes in driving growth & conversions. Get in touch with us today to see how we can help!