Written on
January 6, 2020

3 Ways 5G Can Change Marketing Campaigns Permanently

While tech companies argue and bicker, accusing one another over who’s falsely presenting 5G technology to the market, it seems that once again, consumers do not seem to care. In a world where hype kills and false advertising runs rampant, promises of brand new features and benefits sometimes fall into deaf ears.

While customers may see 5G as just a “plus one” to the 4G technology, as a marketer, you know just how impactful this amazing technology can be for you. You realize that, with this much speed and reliability, your work can be changed forever, taken up to a whole new dimension.

Here are three ways 5G can impact the way you do marketing campaigns permanently:

1. Reliable Wireless Connection

Everyone has had the unfortunate experience of a terrible connection, dipping in and out as one struggles to load a page, watch a video, or make a call. As marketers, this issue has presented them with plenty of headaches trying to get marketing campaigns out to customers, only to be hit in the face with the bat-of-reality reminding them that the connection cannot handle it.

With 5G, everything changes. Not only does connection become much more reliable, but with its extra bandwidth and speed, it can allow you to take your campaigns to a whole new level. With it, you can offer higher-quality, personalized ads with no cost to the performance of the connection. The result? Less headache for you and the customer, and much more enjoyable experience.

2. Virtual and Augmented Reality

There was once a time where VR and AR were so hyped up that they nearly got destroyed thanks to the hordes of disappointed users. However, it seems like 5G is set to bring them back out of the grave. With the power to immerse and engage consumers like no other, VR and AR can bring costumers up-close and personal to the products they are interested in.

Imagine being able to try on a hundred shirts, shoes, and other pieces of outfit to find the one that looks best without leaving the comforts of your home. With the power VR and AR, paired with the reliability and speed of 5G, customers can make their purchase decision much more confidently, allowing them to explore the product of choice without any issue.

3. Real-Time Mobile Marketing

Imagine being able to instantaneously track the whereabouts of a user and offer personalized ads to the individual to get him or her to explore the area and make a purchase. While there are plenty of attempts at that, 4G technology has caused several issues. That was mainly because of its limited bandwidth and unreliability, leaving target users with gibberish rather than a clear-cut suggestion and ad delivered by you, the marketer.

Thankfully, 5G is here to save the day. With it, not only will you be able to rely on the connection to deliver your ad to the intended user, but that you can do it in real-time. In other words, you can reach the individual fast enough before they’re way too far from a store even to bother.

The power of 5G can genuinely change the way we market. Thanks to its reliability and speed, not to mention the extra bandwidth, marketing campaigns can be taken to a whole new level. Campaigns can now become much more engaging, exciting, and relevant to the user. Plus, the user won’t have to put the phone away in frustration when your ad won’t load.